In the publication, Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach, four processes characterizing strategic branding practice were identified. Which one of these was NOT among the four processes?
A. Informing – sharing information on issues related to the organization’s core service
B. Relating – how the involved stakeholders approach one another
C. Caring – actual delivery of the facility’s core service
D. Sustaining- everyday practice through policy review
E. Reassuring –involving practitioners in mutually confirming that they are “on the same track” and that there is agreement on their goals and decisions
All of these except D were found to be processes characterizing strategic branding practice. Read more study results. Enter the article title in the CALiO™Supersearch box.