); ga('send', 'pageview');

True or False?

In the study, Brand image management for nonprofit organizations: Exploring the relationships between websites, brand images and donations, results showed that the information delivered by an NPO website has a positive impact on the impressions of the nonprofit’s brand image.

This is true. Read more of the study’s results concerning nonprofit websites, branding, and effects on intentions to donate. Enter the article title in the CALiO™Collections search box.

 


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